Milestone 1.3 — First customers (planning)
Status: In progress on the marketing site — pilot workflow published; case studies empty until real proof.
Goals (roadmap)
- Validate demand with paying or design-partner teams
- Generate revenue to fund template and product work
- Capture reusable patterns from early engagements
What we will not do before M1.3
- Fabricated customer logos or quotes on ehxlabs.xyz
- “Trusted by” strips without signed permission
- Case studies that mix roadmap personas with implied endorsements
Today, service pages use illustrative evaluation scenarios aligned with roadmap personas—clearly labeled as such.
Shipped on ehxlabs.xyz (preview)
| Surface | URL | Notes |
|---|---|---|
| Design partners hub | /design-partners | Qualification steps, evidence table, honest proof policy |
| Case study list | Same page | publishedCaseStudies in ehx-web — empty array until approvals |
| Home & suites | /, /launch, … | Link to M1.3; evaluation scenarios unchanged |
| Milestone strip | Home | “Design partners (M1.3)” → preview |
Evidence we plan to collect
| Type | Use on site | Requirement |
|---|---|---|
| Design partner quote | Service page or home | Written approval, role + company optional |
| Logo | Footer or suite pages | Trademark permission |
| Metric | Pricing or case study | Verifiable, dated, scoped |
| Architecture diagram | Case study | Customer-owned or anonymized |
Evaluation workflow (internal)
- Qualify — persona fit (see EHX_Roadmap.md User Personas) and bundle interest (Platform core / Web3 ops / Full).
- Pilot scope — time-boxed engagement with explicit deliverables (templates, runbooks, or ops support).
- Checkout path — exercise crypto-only upgrade flow when SKUs exist; until then, manual invoicing documented offline.
- Retro — feed patterns into Milestone 1.2 templates and Phase 2 modules.
When proof lands
- Add entries to
publishedCaseStudiesinehx-web/lib/customer-proof.ts(with legal approval on file). - Optional
/customersindex when three or more approved stories exist. - Replace or supplement illustrative scenarios on suite pages where appropriate.
Related
- Roadmap: Milestone 1.3
- Templates (M1.2): ehxlabs.xyz/templates
- Pricing bundles: ehxlabs.xyz/pricing#bundles